Privacy Policy

Information We Collect

Email Newsletters

When you subscribe to our email updates, we collect:

• Your email address (required)
• Your name (optional)
• Subscription preferences and consent records

Website Analytics

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. This collects:

• Page views, session duration, and visitor counts
• General location data (country/region/city level)
• Referral sources, device information, and browser type
• User interactions and website behavior patterns
• These services use cookies and are subject to their respective privacy policies

Chat Support

Our website includes a chat widget (Tawk.to) for visitor support:

• Chat conversations are stored for support purposes
• Any information you share in chat is collected
• Chat data is managed by our chat service provider

Advertising and Conversion Tracking

We use Facebook Pixel for advertising and conversion tracking:

• Tracks website visits and actions for advertising purposes
• Helps us measure the effectiveness of our fundraising campaigns
• Subject to Facebook's privacy policies

How We Use Your Information

• Email Updates: To send you program updates, fundraising progress, and news about our cycling initiatives
• Analytics: To improve our website and understand visitor interests
• Chat: To provide support and answer questions about our programs
• Advertising: To reach potential supporters and track fundraising campaign effectiveness

Your Rights

• Unsubscribe: You can unsubscribe from emails at any time using the link in our messages
• Data Access: Contact us to request information about data we have collected
• Data Deletion: Request deletion of your personal information
• Opt-out: Disable chat or use ad blockers to limit tracking

Data Sharing

We do not sell your personal information. We share data only with:

• Service Providers: Donation/email service (Givebutter), analytics (Google Analytics, Microsoft Clarity), chat (Tawk.to), advertising (Facebook), fundraising platform (Givebutter)
• Legal Requirements: When required by law or to protect our rights

Contact Us

Questions about this privacy policy? Contact us at:

• Email: [email protected]
• Phone: (803) 636-3267
• Mail: Helmet Heads, 612 Joan St, Columbia, SC 29203

This privacy policy may be updated as our services evolve. Material changes will be communicated through our email list or website notices.